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Uedu Open / Entrepreneurial Sales
15.387

Entrepreneurial Sales

Lou Shipley, Kirk Arnold, Dennis Hoffman | Spring 2015
Business & Management Entrepreneurship Marketing Management Innovation & Entrepreneurship Startups/New Enterprises Business
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CC BY-NC-SA 4.0
課程簡介
This course outlines the practical and tactical ins and outs of how to sell technical products to a sophisticated marketplace. How to build and manage a sales force; building compensation systems for a sales force, assigning territories, resolving disputes, and dealing with channel conflicts. Focus on selling to customers, whether through a direct salesforce, a channel salesforce, or building an OEM relationship.
課程資訊
來源MIT 開放式課程
科系Sloan School of Management
語言English
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